Customer Carewords are words our clients care about; words that our clients are looking for when they come to our Web sites, or use in searches. If we want to create customer-focused content that resonates with our key audiences and stakeholders, we should be armed not only with keyboards - but with these words and phrases as well.

Some Web communications experts believe that we have as little as 10 seconds to connect with a Web site visitor.

With the assistance of Bob Johnson Consulting, a team of key Division personnel surveyed our county-based clientele to determine their web needs and preferences. UCCE county offices provided contact information for 8200 clients and sent them invitations to participate in the Customer Careword survey. Our clients responded enthusiastically, and at the end of the survey period we had achieved a 12% response rate.

This was a survey of clients who use county-based UCCE websites as an entry point. This survey did not measure content-specific sites such as the Sudden Oak Death Mortality Task Force site, workgroup sites, or statewide program sites such as IPM. The survey results do not imply programmatic priority.

The findings are a guide to how UCCE offices can better use the limited space on their Web site home pages.

Bob Johnson's full presentation of the Results Data is available, as is a  snap-shot report of the findings.

To obtain the raw data please contact Cynthia Kintigh